What are the Different Types of Digital Marketing Channels?

Your website is an ideal channel for your content marketing campaigns. Through blog posts and announcements, you can provide current and potential customers with valuable and relevant content to help them solve their problems. Because websites have multimedia capabilities, you can easily distribute different types of content, from articles to infographics and even videos. Email is a versatile channel that offers a medium to high ROI for your company.

It allows you to apply the latest trends in content marketing, such as personalization and automation, without affecting your marketing budget. Uber Email's Halloween marketing email also has the ability to support other marketing objectives, so it's no surprise that 73% and 63% of B2B marketers say that email is their primary tool for generating leads and generating revenue, respectively. Social media marketing has become more than just a channel for people to establish personal connections. It's now a powerful tool for reaching potential buyers in a more personal and authentic way.

You can invest time in cultivating relationships with your target market while trying to understand the needs and interests of your buyers. Ultimately, this can help you generate highly qualified leads on LinkedIn, Twitter, or Facebook, who represent 80%, 13%, and 7% of qualified B2B leads, respectively. PPC results have also been found to get 150% more conversions than organic visitors. Clearly, paid search could represent a win-win situation for your marketing campaigns.

The number of mobile phone users is increasing day by day, and this trend is expected to continue in the coming years. That's why it only makes sense to offer promotional content to mobile device users. Thanks to geographic segmentation strategies, in which location information is used to more conveniently recommend products or services, the customer experience can also be constantly improved. The Starbucks mobile app has features that support your sales operations.

Last but not least, mobile devices can collect customer data, which you can then use to map out a mobile marketing strategy that produces results. Display ads allow you to use images, audio and video to better communicate your advertising message. They are shown on websites, email platforms, social networks and many other digital channels that offer ad locations, usually in the form of a banner. You may be a traditional company wanting to rebrand; in this case, social media marketing should be a good starting point. It's possible to market your business online without spending a single dollar. However, if you want to be more competitive and take advantage of different digital marketing channels, such as SEM or social media, you'll have to spend.

While Facebook is the most used marketing platform in the world, the best social media platform for you is wherever your target audience is. If you notice that your customers prefer Twitter over Facebook, for example, it might be more worthwhile to invest in focusing your marketing efforts on Twitter. Compared to other forms of marketing, digital marketing channels emphasize the value of dialogue, whether between the brand and the customer or between a group of customers. In addition, with more than 3.6 billion active Internet users worldwide, it offers companies a great way to connect with more potential consumers than ever before. Content marketing is one of the best types of indirect digital marketing. In general, companies promote themselves by promoting their products, services or brands.

With content marketing, you shift your focus to promoting your value through relevant and useful content. As Lee Odden, CEO of TopRank Marketing said: “Content marketing encompasses many forms of content. Blogs, videos, social media posts, e-books, brochures, infographics, case studies and templates are examples of popular types of content on the web”.An effective content marketing strategy involves creating content that your audience wants to see with the aim of influencing their future purchasing decisions. By publishing high-quality content you establish yourself as an authority in your field.

Great content is also more likely to be shared and referenced increasing your reputation among customers and other industry experts. Another benefit of content marketing is that it relates well to any digital marketing effort. Good content should be the basis of your digital marketing strategy. If you're a service-based company or you sell high-priced products combining your content marketing with proactive customer service is a powerful and comprehensive combination. Search engine optimization (SEO) has been the marketing buzzword of the decade and for good reason: more than 90% of online experiences start with a simple online search through search engines such as Google and Bing. When most people think of “types of digital marketing” they often overlook the fact that radio advertising was actually one of the first digital marketing tools ever invented - and it's not a thing of the past either: only in the US radio broadcasts reach more than 230 million users aged 12 and over. You don't have to incorporate all types of digital marketing into your strategy but you shouldn't focus too much on just one aspect either - most companies would do well to start with a combination of website optimization content marketing SEO SEM and social media.

Laurence Monarca
Laurence Monarca

Evil coffee junkie. Proud web practitioner. Devoted travel specialist. General web evangelist. Passionate burrito practitioner.

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