The 4S web marketing combination is a high-level model that can help you create an effective online marketing plan. Developed by Efthymio Constantindes, this marketing mix model is an alternative to the 4P and 4C marketing mixes. It is a combination of tools and methodologies used by marketers to achieve their marketing objectives. The 4S web marketing mix consists of four key elements: product, price, location, and promotion.
Product refers to the goods or services you are offering. Price is the amount you are charging for the product or service. Location is where you are selling the product or service. Promotion is how you are advertising the product or service.
When creating a strategic marketing plan, it is important to consider all four elements equally. You can focus on product and price in the early stages, while location and promotion may become priorities at a later stage when you prepare to introduce the product to the market. It is also important to link the price to the real and perceived value of the product and consider supply costs, seasonal discounts, competitive prices, and retail profit margin. In addition to the 4S web marketing mix, other models such as the 5P's (product, price, place, promotion, and people) or 5C's (customer, company, competition, collaborators, and climate) can be used to create a more comprehensive marketing approach. This will help you take into account all elements of your overall strategy. When it comes to promotion, it is important to create an effective marketing campaign that reaches your target audience.
You should also consider the social, political, and economic context surrounding your target market when creating your campaign. The 4S web marketing combination provides a comprehensive framework for managing your online marketing activities. By taking into account all four elements of this model, you can create an effective strategy that will help you reach your goals.