The 4s web marketing combination provides a high-level model to help you with your online marketing plans. The scope of your web marketing combination is the overall strategy you have for this part of your operation. The four P's of marketing: product, price, location, and promotion are often referred to as a marketing mix. These are the key elements involved in the planning and marketing of a product or service, and they interact significantly with each other.
Taking all these elements into account is one way to approach a holistic marketing strategy. The 4S web marketing mix is an alternative to 4P and 4C marketing mixes. This marketing mix model was developed by Efthymio Constantindes as a framework for the management of marketing activities implemented through the Internet, known as Internet marketing. The four P's are product, price, place and promotion.
They are an example of a “marketing mix”, or the combination of tools and methodologies used by marketers to achieve their marketing objectives. Sellers must link the price to the real and perceived value of the product and, at the same time, consider supply costs, seasonal discounts, competitive prices and the retail profit margin. There, McCarthy noted that, while the text of the book was “similar to that found in traditional texts, the approach is not. Although there are many other “marketing combinations”, the four P's are the most common and fundamental to creating a successful marketing plan.
McCarthy simplified this concept into the four P's: product, place, price and promotion to help marketers design plans that would adapt to the dynamic social and political realities of their era and target market. The term placement also refers to advertising the product in the appropriate media to attract the attention of consumers. Through promotion, you'll spread the word about your product with an effective marketing campaign that reaches your target audience. In addition, while “climate” refers to the social, political and economic context surrounding the market, “customer” refers to the target market and customer experience.
Jerome McCarthy, a marketing professor at Michigan State University, refined the concepts in Borden's book and called them the four P's of marketing. Its target market is athletes between the ages of twenty and thirty, so it decided to market its product in sports publications and sell it in stores specializing in athletics. Neil Borden, professor of advertising at Harvard, popularized the idea of the marketing mix and the concepts that would later become known primarily as the four P's in the 1950s. Instead of one taking precedence over the other, each is considered equally important when developing a strategic marketing plan.
When marketing a product or service, it is important to choose a price that is simultaneously accessible to the target market and that meets the company's objectives. The four P's are a “marketing mix” made up of four key elements: product, price, location and promotion, which are used when marketing a product or service. At the same time, it's a good idea to use some of the other models, the 5 P's (product, price, place, promotion and people) or the 5 C's (customer, company, competition, collaborators and climate), to create a more comprehensive marketing approach. For example, you can focus on the product and price in the early stages, while location and promotion may become priorities at a later stage, when you prepare to introduce the product to the market.
