The purpose of marketing is to generate revenue for a brand, company or organization. Marketing professionals and teams achieve this by executing strategic digital activities that generate traffic, qualified leads and sales, in direct collaboration with their sales team. The goal of marketing is to ensure that you deliver the optimal product or service to the market at the right price. This requires you to analyze your competition, develop a profile of your target customer, analyze where you sell, create an image for your company, product or service and determine the price levels that will provide you with the best combination of sales volume and gross profits.
A marketing objective is a specific, measurable objective that helps you meet your broader business objectives. It can be anything from generating high-quality leads and increasing brand awareness to increasing customer value and improving your referral rate. The company decided to sell Kit Kat chocolate to all age groups and intended to position itself as the market leader in the United Kingdom. Limiting your marketing goals and objectives to consumer communications won't help you maximize your sales efforts.
