Digital marketing is an ever-evolving field, and it's important for marketers to stay up-to-date on the latest trends and technologies. To be successful in digital marketing, you need to develop a range of skills, from customer relationship management to SEO and social media marketing. In this article, we'll explore the essential skills that digital marketers need to master. Customer relationship management (CRM) is an important skill for digital marketers.
It involves strategies that you can use to monitor and maximize the customer experience. Connecting with your customers on a more emotional and personal level is always an advantage for the brand, as it increases the chances of customer loyalty. Video is still sweeping the Internet, and this trend isn't going away anytime soon. Customers love videos, especially on social media, and 8 out of 10 people have bought something after watching a brand's video.
As for marketers, 93% of video users say it's an important part of their strategy and 87% say it provides them with a positive return on investment (ROI), according to market study The State of Video. The days when social media was “free” are over. To reach people now on social media and ensure that your content is distributed, you need to use paid social advertising. Most likely, the brands you work for use WordPress or will have to switch to it. Understanding WordPress and all of its features and plugins will be a great skill in your digital marketing career.
It will even help you set up your own website and blog for your own business. We've all seen Word applications on all resumes over the past decade. However, now, with the increase in data and the importance of data analysis, it's more important than ever to master Excel and understand how to quickly manipulate data and create tables and graphs from the data you're viewing. Are you just listing Excel or are you really an Excel genius? Make sure it's the latter. Nearly a third of the population currently uses some type of social media platform and 97 percent of global companies use social marketing. This makes social media marketing an invaluable skill set in a digital marketing toolbox.
Social media marketing involves much more than just posting on Facebook. You should know how to generate user participation on all platforms, write advertising texts, create advertisements, create images and analyze reach and participation. You also need to understand all the rapid changes on each platform and when to use different platforms for different internal business objectives. With the need to use WordPress, write, copy and update websites, employ marketing automation and understand CRO, you'll need to know basic HTML and CSS. If you can access the code of a blog website and update a title, you'll save yourself a lot of time without having to go to a custom WordPress developer or a brand's product team. Finally, digital marketing is both creative (photography, writing and design) and analytical (Google Analytics, CRO, marketing automation).
To be truly successful in digital marketing, you must be able to incorporate art and science into your work and understand how to combine these two important skills. Specifically, you'll want to feel comfortable using HTML & CSS. HTML, or hypertext markup language, is a fundamental coding language that tells web browsers (such as Google Chrome and Safari) how web pages are structured. If you've ever seen something like this or were looking at HTML code before, then you know what HTML looks like. With HTML & CSS, you can structure and style emails, make adjustments to landing pages, customize forms, format blog posts, and much more. Digital marketers have extensive knowledge of multiple online tools and platforms.
They can create websites, create products and sell them to the target market. Search engine optimization (SEO) is key to all levels of digital marketing and anyone dedicated to this field should have a basic handle on it. It might seem a little old fashioned, but if you're learning digital marketing skills, it's worth taking a look at some of the less flashy tools that have been all the rage several times. To become a successful digital marketing consultant, you must develop the skills needed to work with all online marketing technologies.
You can learn to consult databases or ask questions about that data - such as what percentage of your users live in South America - for example. From SEO to social media, content marketing and strategy - you'll get up-to-date and relevant knowledge that will help you become an excellent digital marketer. The good news is that you don't have to learn advanced tools like Adobe Premiere or Photoshop to create high-quality photos and videos. Because of the importance of content marketing - you'll go a long way in your digital marketing career if you know what makes a blog post great - how to get great content - how to turn bad content into good content.
The goal of digital marketing should be to drive traffic to a website and convert that traffic into customers. Your job as digital marketing director is to ensure that all digital marketing campaigns share the same objectives. Since the goal of digital marketing is to connect with your potential customers on their favorite channels - a new form of marketing was born - social media marketing. After all - digital marketers care about attracting new customers on the Internet - so the more that flows in the digital space - the better! If you thoroughly study digital marketing skills - you can start an online business yourself if you want to.