The digital age has revolutionized the way businesses market their products and services. With the emergence of new technologies, traditional marketing has become a secondary option for modern companies. Digital marketing has allowed brands to reach their target audience at a much lower cost with a better conversion rate. In the past three decades, digital marketing has become an integral part of any company's game plan.
It is a practice that took off with the rise of the Internet and accelerated thanks to the growth of social networks and smartphone technology. Digital media offer much better ways to stay in touch with your audience and establish connections with them. Digital marketing is any digital channel used by a company or brand to market or promote products and services to consumers. With the advent of digitalization, it has been observed that the crowd of buyers in the markets gradually decreased, and now more and more people are buying online for themselves and their families.
Sorav Jain and Rishi Jain, pioneers in the field of digital marketing, founded Digital Scholar. The company has trained more than 60,000 students and more than 25 companies in digital marketing through online and offline channels. Let's take a look at how digital marketing has evolved over the years using examples of some important milestones in its history. We will also examine some digital marketing statistics that show the profound growth that digital marketing has experienced after its evolution.
The pandemic has increased demand for digital marketing services, as companies strive to stay connected with their customers. Digital marketing helps digital marketers and brand owners better understand their sales and engagement rates. Video marketing has become an important factor for companies designing their digital marketing strategy. Professionals who work in different industries are familiar with digital marketing with which companies have experienced great growth. Taking into account the above statistics, digital marketing has grown profoundly and will continue to grow more and more, year after year.
As we look to the future, we can expect to see an increased interest in chatbots and AI as marketing methods for customers.