Gary Vaynerchuk is one of the best-known digital marketing experts. Neil Patel is THE true guru of digital marketing, especially when it comes to search engines and content marketing. With more than 340,000 followers on Twitter alone and more than a million collective followers on social media, Patel's message resonates with people looking to enter the digital marketing space. Patel is one of the New York Times best-selling authors and has received impressive recognition for his work, including the fact that former President Barack Obama named him one of the 100 best businessmen under 30.
He has also been honored by the Wall Street Journal, Forbes and the UN. He has been a consultant for large companies such as Amazon, Microsoft, AirBnB, Google and Reuters. For the past three decades, Godin has been writing, speaking and inspiring others on the subject of unconventional entrepreneurship. The Dip and Purple Cow are two books that you'll hear people recommend especially.
He is currently working on his new title, This is Marketing. Godin's blog, where he posts his ideas on everything related to marketing, is immensely popular. He also runs the Akimbo podcast, offers courses on Udemy and books regular talks. You can find his writing on Medium and his speeches on his YouTube channel.
One of his most famous speeches, his TED talk How to Get Your Ideas to Spread, has more than 1.5 million views. The success of his company earned Hyder a spot at Forbes and Inc. She has also been awarded by the White House and the United Nations as one of the 100 best female entrepreneurs in North America. That's why, to help you get started, we've put together a list of the top 11 companies that we believe have implemented a dynamic digital marketing strategy that increased the company's ROI and added value for customers.
The following companies not only do digital marketing, but they also create experiences and content that captivate their audiences and provide excellent brand awareness. Zappos, the leader in the online footwear retailer, sets the benchmark for online customer care. In fact, its CEO wrote the book about it. It's no surprise that they have a stellar digital strategy.
Not only does Zappos offer a 365-day money-back guarantee, but it also offers free shipping both ways, should consumers decide to return or exchange products purchased on the site. As a result, Zappos doesn't have to work very hard to promote its online presence; its policies are so appealing to consumers that shoppers are eager to praise the company and one another in a completely organic (and viral) way. Entering the crowded niche of personal finance (or any popular niche) is a daunting task for any new company, but the approach taken by the financial tracking tool Mint shows that it is possible to stand out from the crowd with well-executed online marketing strategies. Shaving is the epitome of a boring routine, right? If you answered “of course”, then obviously you haven't seen the already legendary Dollar Shave Club launch video.
DSC shook the idea of its monotonous, buttoned industry and threw it out the window. As one of the main sponsors of MLB, the company wanted to execute its “invaluable strategy” and take advantage of the fact that the Chicago Cubs reached the World Series for the first time in 71 years. Why? So they could be part of history if (and when) the Cubs won. The best way to do it? An Effective Digital Marketing Campaign.
Uniqlo created the world's first “fast-moving” image campaign and activated it in 100 locations and online. The campaign uses fast-moving images to offer a unique product code that is indecipherable to the naked eye. The Porsche 911 has been the dream car of almost every American child for more than 50 years and has been deeply ingrained in the hearts of many car enthusiasts for several generations, which is why Porsche's mobile strategy was so ingenious. At a time when most people use “wallpaper” on the home screen rather than on walls, the company intended to reintroduce 911 to a new generation focused on mobile devices.
As CEO and founder of DigitalMarketer, he continues to lead today's most efficient and effective marketing techniques. An efficient digital marketing strategy results in increased brand awareness, higher revenues, and makes your presence noticeable in a crowded market. She has been active in the digital marketing space for more than 12 years in the field of SEO, online marketing and user experience. He created his social marketing agency PDCA, through which he offers specialized training to help Japanese companies with digital and social media marketing, North American and English-speaking.
Beyond digital marketing services, Mobburst will also test all the features of its mobile application to ensure that it works properly. He is a contributor to several digital news sites such as TheNextWeb, WearSocial and HootSuite, and is a source of information for many major Internet marketing companies. WEBITMD is the leading digital content and marketing agency that offers high-revenue and lead-generating marketing strategies. From there, she became a successful author, keynote speaker and content director for MarketingProfs, a company that teaches aspiring entrepreneurs everything they need to know about marketing in the digital age.
He has worked with companies such as Amazon, Nordstrom and UBER to create personalized digital strategies that support business growth. He continued this pattern of early adoption and experimentation throughout his career, always remaining at the forefront of trends in the digital space. As a sought-after leader in cryptocurrency and live video marketing, he's an excellent digital marketing influencer to follow for years to come. It goes without saying that small startups and global companies won't have the same digital marketing needs.