Digital marketing is an ever-evolving field that requires marketers to stay up-to-date on the latest trends and techniques. As digital marketers, we spend our time studying how people relate to each other online, creating content for online consumption, and mastering digital media. With the right strategies in place, you can increase your readership, viewership, and sales. Let's take a look at the 10 main types of digital marketing, the pros and cons of each, and a couple of next steps you can consider if you want to get started.
1.Content MarketingContent marketing involves creating and distributing content (text, images and multimedia) that adds value to your audience, rather than simply conveying an advertising message. If you work in B2C (business-to-consumer), “content” can include social media posts, blog articles and fun videos; if you're in B2B (business-to-business), it can include more technical documents or reports, webinars and educational videos.
2.Display AdvertisingDisplay advertising, also known as banners, is a lot like the traditional print ads that appear in magazines, except that they're online and you can target specific publications that you know your audience is reading. It has now become much more sophisticated with programmatic advertising (in which ads are automatically reserved, analyzed, and optimized using algorithms) and retargeting (such as when you look at a pair of shoes on the website of a favorite department store and then those shoes follow you on every website you visit for months afterward).
3.Mobile MarketingMobile marketing is almost as broad as digital marketing itself and will overlap with many of the other types. It involves doing everything you do on a desktop computer, but adapting it to mobile devices, in addition to doing things specific to mobile devices, such as in-app advertising, sending text messages and using social messaging apps. This is especially important if you're targeting a younger audience who spends all their time in front of their phones.
4.Social Media MarketingCompared to other channels, such as television, the press and even online graphic advertising, social networks add a whole new dimension of participation and interaction.
Instead of just broadcasting messages to a mass audience, you can actually interact with your customers and listen to what they have to say. There are all kinds of channels (Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat) and options ranging from organic (for example, Facebook groups, page posts, stories and Messenger) to paid ads, such as those on Facebook. Practically every company should be on at least a couple of these social channels.
5.Influencer MarketingInfluencer marketing involves partnering with influencers, celebrities, experts and authority figures who already have an existing audience. When they promote your product to their audience, often on platforms such as Instagram, Snapchat or YouTube, loyal followers will follow their recommendations and buy from you.
You could think of the Kardashians or some very cool young actress who helps you promote your product to individual customers, but influential people can also be effective for B2B, only that you'll partner with more serious and specific opinion leaders or experts in your sector.
6.Radio AdvertisingRadio has come a long way since the Golden Age of commercial broadcasting in the 1920s, 30s and 40s. Even though radio was replaced by television, most people still listen to the radio every week, especially now with the growth of Internet radio. You still have the option of doing traditional radio advertising or similar advertisements on channels such as Spotify, but audio marketing can be much broader and include podcasts and smart home assistants such as Amazon Alexa or Google Home.
7.Search Engine Optimization (SEO)Search engine optimization (SEO) is one of the most important digital marketing techniques because it helps your website appear higher in search engine results pages (SERPs). This increases visibility for your business so that potential customers can find your website more easily when they search for products or services related to your business.
8.Pay-Per-Click Advertising (PPC)Pay-per-click (PPC) advertising is another important digital marketing technique that allows businesses to target potential customers who are actively searching for products or services related to their business.
PPC campaigns are typically managed through Google Ads or other search engine platforms.
9.Social Media AdvertisingSocial media advertising is a digital media marketing tactic that promotes your business, products, services or social media page on social networks such as Facebook, Twitter, Instagram and LinkedIn. Regardless of the conversions you choose as your goal, you can track them through the digital marketing channels of your choice to see how your campaign is performing.
10. Website DesignAn attractive, functional and mobile-friendly site helps your company maximize the results of your SEO, PPC and other online marketing techniques.
ConclusionWhen it comes to marketing, you want to spend less than you earn with your marketing or advertising efforts. Nearly 75% of people use social media when making a purchase decision making social media marketing an essential digital marketing technique. This form of marketing involves the use of websites, social networks search engines applications anything that incorporates marketing with customer feedback or a two-way interaction between the company and the customer. You've learned how to do digital marketing as well as the types of digital marketing and (as you can see) there are many things involved in online marketing.
Any type of marketing that uses electronic devices and that marketers can use to transmit promotional messages and measure their impact throughout the customer journey. A budget ensures that you spend your money effectively to achieve your goals rather than spending too much on digital marketing channels that may not provide the desired results. Together content marketing SEO and social media marketing make up what's called “inbound marketing”.Before searching for service providers requesting quotes and scheduling meetings make sure that online marketing services are the best option for your business. Affiliate marketing is a digital marketing tactic that allows someone to earn money by promoting someone else's business. While everyone can benefit from SMM as a type of digital marketing B2C and SaaS companies tend to make the most of it. Digital marketing offers several cost-effective strategies including SEO that you can use to introduce your products or services to your target audience.