The term digital marketing was first used in the 1990s, marking the beginning of a new era in the world of media. The digital revolution took off with the arrival of the Internet and the development of the Web 1.0 platform, which allowed users to find the information they wanted, but not to share it on the web. This caused marketers around the world to be uncertain about how to use this new platform for their strategies. However, as digitalization spread, it became clear that it was here to stay.
The number of buyers in physical markets decreased as more and more people began to purchase goods online for themselves and their families. Graphic designers also began to create digital illustrations that could be used for a variety of purposes, from company logos to movie posters and more. It is expected that this trend will continue in the future, and future blog posts will cover what is expected to happen in the digital media scene. Those who wish to pursue a career in digital media must first obtain the right university degree, which will provide them with a base of skills and knowledge that will allow them to pursue any number of professional careers.
In 2004, social networks emerged and changed the way people received information, leading to a second digital revolution. These forms of communication have persisted since then, joining other forms such as telegraphs, radios, and televisions in the 19th and 20th centuries. Unlike traditional media, digital media is transmitted as digital data, which means that digital cables or satellites send binary signals (zeros and 1s) to devices that translate them into audio, video, graphics, text and more. Different projects require different tasks and skills, so digital media specialists can do any number of them.
In simple terms, digital marketing is the promotion of products via the Internet or any form of electronic medium. The WWW was initially full of personal and institutional homepages with an amateur aesthetic that has now become an indicator of “authentic digital content”. With the installation of fiber-optic cable in the late 1990s, high-bandwidth media such as video and music became available, and “real time” referred less to synchronous computing and more to synchronous transmission. The introduction of CATV (cable television) was also an important push towards a digital platform for media.
For the past two years, digital media has been a forerunner on all social media platforms, focusing mainly on “content”. But it is at university that networks really begin to gain importance as students begin to realize where they want to go with their digital media career.
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