The term digital marketing was first used in the 1990s. The digital era took off with the arrival of the Internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted, but it didn't allow them to share it on the web. Until then, marketers around the world were still unsure about the digital platform.
They weren't sure if their strategies would work, since the Internet had not yet been widely deployed. With the advent of digitalization, it has been observed that the crowd of buyers in the markets gradually decreased, and now more and more people are buying online for themselves and their families. Graphic designers create digital illustrations that convey information, from company logos to movie posters and more. The digital media trend is expected to continue in the future, and future blog posts will cover what is expected to happen in the digital media scene.
Careers in digital media begin with the right university degree, which develops a base of skills and knowledge that allows graduates to pursue any number of professional careers. In 2004, the emergence of social networks led to the second digital revolution, in which people receive information every second. These forms of communication persist, which were joined in the 19th century by the telegraph and in the twentieth century by radio and television, the first examples of mass media. Unlike traditional media, digital media is transmitted as digital data, which, in its simplest form, means that digital cables or satellites send binary signals (zeros and 1) to devices that translate them into audio, video, graphics, text and more.
Different projects require different tasks and skills, and digital media specialists can do any number of them. In simple terms, digital marketing is the promotion of products via the Internet or any form of electronic medium. At first, the WWW was full of personal and institutional homepages, designed with a distinctly amateur aesthetic (which is now perpetuated as an indicator of “authentic digital content”). With the frantic installation of fiber-optic cable in the late 1990s, high-bandwidth media, such as video and music, became available, and “real time” referred less to synchronous computing and more to synchronous transmission.
The introduction of CATV (cable television) was also an important push towards a digital platform for the media. For the past two years, digital media has been a forerunner on all social media platforms, focusing mainly on “content”. But it is at university that networks really begin to gain importance, as students begin to realize where they want to go with their digital media career.
